The beauty industry is transitioning into a new phase, where conventional brands are perceived as “outdated”. The influence of the Internet and social media is actively contributing to the conclusion of an era and the initiation of a fresh one, presenting a notable opportunity. 

In the Gulf Cooperation Council (GCC), the market for beauty and self-care products is experiencing a faster growth rate than any other location globally. Anticipated to further escalate in the upcoming years, this expansion is fueled by contemporary consumers willing to indulge a bit in their pursuit of a more refined version of themselves.

Our company strives to only represent award-winning brands to serve the needs of our GCC clients who seek reliable solutions from products and brands that have authentic certification of quality and reliability. Our products are well-positioned in the market; we gained the trust of our clients and we represent our brands and their philosophies as a solution, not as commodities.